Common Sense Book Publishing: Michael Senoff Interviews Melvin Powers, Book Publishing Icon pdf epub
eBook By Michael Senoff / DMCA

Common Sense Book Publishing: Michael Senoff Interviews Melvin Powers, Book Publishing Icon

Melvin Powers discovered he had the “Midas touch” for book publishing when he was 16 years old. After Melvin Powers ordered a book on chess from a Popular Science magazine, he set up shop from his living room and discovered an instant success formula for selling book by mail using small classified ads.In this three part interview, you’ll hear Melvin’s incredible story along with his step-by-step f...

File Size: 279 KB
Print Length: 98 pages
Publisher: Michael Senoff (June 22, 2011)
Publication Date: June 22, 2011
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0057QN8KQ
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Word Wise: Enabled
Lending: Not Enabled
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Format: PDF Text TXT book

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rmula for success.Even though he’s sold more books than most people can imagine, Melvin says that books are really just the “calling card” for the seemingly endless amount of backend deals you can make from them.And Melvin shares how he makes serious money selling back end seminars, records, consulting and much more from his book sales. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields.Here's Some Of What You’ll Learn From This Interview:How much of a mark-up you’ll need in order to make a worthwhile profit from your book sales.How to make deals with magazines so that you’re not paying their outrageous advertising rates.How Melvin successfully tests his books, advertising, headlines and direct mail.Learn about an offer Melvin made on his books that instantly increased his book sales.Learn what products you should sell after the sale of the book and how to make the real money from these products.Learn what mistakes most make when negotiating royalties with authors and publishers.What you should do if someone returns your book for a refund and how to turn that return into more sales.How to sell publishing and movie rights to your book to other countries.Learn how Melvin has adapted to the skyrocketing costs of printing and postage.Melvin Powers is a legend because he seems to instinctively know where the market is headed and how to adapt to it. And in this audio, you’ll hear how he does it. You’ll hear how he keeps his eye on the big picture and never lets fear get in his way.So even if you’re not interested in making a living from books, you may still want to listen to this audio interview. Even an expert can learn a lot from this marketing genius.