Download Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad ebook
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Rebuilding Brand America: What We Must Do To Restore Our Reputation And Safeguard The Future Of American Business Abroad

Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the ma...

File Size: 2638 KB
Print Length: 305 pages
Page Numbers Source ISBN: 0814473334
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: AMACOM (January 18, 2007)
Publication Date: January 18, 2007
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0015R3R5M
Text-to-Speech: ::::
Word Wise: Enabled
Format: PDF ePub djvu ebook

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“Can there be a more daunting challenge than restoring positive perceptions of the United States abroad? With 23 decades behind it, America in the 21st century faces a new and different landscape with a mix of confidence and uncertainty not unlike th...”

y prescriptions formulated by more than a dozen task forces. He then bases his recommendations on the best practices of leading companies, and on his own 32-year career in public relations and brand management. Rebuilding Brand America features exclusive interviews with journalists, media and PR professionals, and executives from global icons like McDonald’s, Wal-Mart, and FedEx, and analyzes the groundbreaking work of thought leaders such as: * Pollster John Zogby, whose insights into the Muslim world continue to inform policy in the Middle East. * Newsweek editor Fareed Zakaria, whose essay on the 9/11 attacks shed new light on the Islamic mind. * Keith Reinhard, president of Business for Diplomatic Action, a non-partisan business group organized to fight anti-Americanism by addressing its causes in U.S. business practice. Based on a deep understanding of anti-Americanism’s roots, Rebuilding Brand America is a call to action that will help U.S.-based companies prosper in global markets.